As a follow up to the successful launch of the BrandiQ Campus Club at the Pan-Atlantic University (PAU), Lagos, students of the Redeemer’s University are billed to experience the unique impact of robust cerebral gymnastics this week.
BrandiQ Campus Club is a platform designed to intellectually equip students of Integrated Marketing Communications (IMC) in universities and polytechnics, and develop their brainpower and creative minds during their formative years in school.
The event which is scheduled for Thursday, at the university’s main auditorium, will provide students the rare privilege of interacting with industry experts in the Nigerian marketing communication space.
According to the Editor-in-Chief, BrandiQ Magazine, Desmond Ekeh, the major objective of establishing the club is to, “give students the platform to assimilate the industry and activities of players in the industry and help them transit from the university to the labour market.”
Ekeh said he conceived the idea to train and develop talents in the marketing communication industry, noting that he is determined to move the train to all tertiary institutions across the country.
“We have spoken to industry experts who are poised to mentor students in the area of their endeavour. This will involve the use of conferences, workshops, seminars, symposiums and other professional windows and mediums of supporting the academic world.”
While commenting to what informed the decision to come up with the idea, Mr Ekeh noted that recent experience by employers has shown that it is becoming increasingly difficult for graduates to “enter into the labour market,” hence the need to “fire up their entrepreneurial spirit,” while still in school, through such initiative. According to him “purpose is to connect the campus with the industry”.
It will be recalled that the launch of the BrandiQ Campus Club at the PAU brought key figures in the IMC industry as well as entrepreneurs, notably seasoned broadcaster and publisher of Today’s Woman magazine, Mrs Adesuwa Onyenokwe; and CEO of Trends Insight Intelligence Network, Franklin Ozekhome.
Ozekhome, a former Marketing Director at Insight Communications, set the occasion alight with a mind-boggling presentation on consumer insight and trend analysis in the marketing communication industry. In laying bare a new vista of ideas, which according to him, is yet to be tapped in the industry, he took participants through his career journey stating the reason for establishing his own firm.