As a mark of its continuous support for creativity and transformation through Art, Absolut Vodka recently organized the 2014 Art Party at the prestigious Lagoon Crest in Lekki. It was a show-stopper as the Absolut brand created opportunities to showcase the arts and stylesin Lagos. The Absolut Art Party was a reflection of colours and vibrancy, celebrating the power of individuals who transform their environment through creativity and vision.
The venue was filled to the brim, as the cream-de-la-cream in the entertainment and lifestyle circle trooped out in their numbers to celebrate with Absolut Vodka. The roll-call of attendees ranged from A-list artists to fashion icons, celebrities, business moguls, social-buffs and members of the international community.
Akintayo Akinseloyin, Brand Manager, Absolut Vodka Nigeria said: “We are supporting creativity and transformation in young people which remains the pivot to partnering with the Art community. The Absolut brand will continue to connect with talented individuals via exclusive events which inspire positive change and brings exciting experience to consumers.”
Furthermore, to resonate with the ‘Transform Today’ initiative, Absolut Vodka branded the Lagos skylines with moving lights, artistic impressions, unique colourful canvases, and talented Arts in Party with signature cocktails. The Art Party created close interactive and cerebral moments, with picture and fun painting spots, artistic gallery and pumping DJs on the wheels of steel to achieve a unique and never before consumer experience.
The Absolut Art Party is part of the build-up activities to the Road to MAMAs concert which will take place on May 30th 2014 at The Marquee Federal Palace Hotel in Lagos as the brand is geared towards creating an environment where individuals can relax in a different way and express themselves without limitations, set rules and hindrances.
Source: BrandIQ
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