Consumers can now experience the new taste and packaging of their favourite chicken seasoning in style as Nestlé Nigeria plc rolls out new look and taste of the new Maggi chicken cube to retailers and consumers across Lagos metropolis.
The re-branding is in anticipation of consumer need and in response to rising demands for a rich, tasty chicken seasoning. The new product is part of ongoing effort to constantly improve Nestlé products and make them tastier, healthier, affordable, with better nutritional value.
The entry of the new Maggi Chicken cube into Lagos markets and surrounding neighbourhoods is the first of many steps taken by Nestlé to launch the new product into the Nigerian market.
According to Emeka Nwodo, brand manager, Maggi Flavours, the new seasoning enters the market in a strong position, “with a vibrant, intense and rich chicken flavour, Maggi Chicken not only gives consumers a wider choice of Maggi tastes but also ensures that we satisfy the taste and need of every woman in the kitchen, which is to create meals worthy of celebration by her family and friends.
The launch of the new Maggi Chicken cube will commence with colourful and exciting activations that will hold at major markets in Lagos; namely Ojuwoye and Mile 12, Agege, Ikotun, to name a few. The markets will be agog with the new taste and the celebration that is known to be associated with the brand. Activities include flash mob presentations, shopper promotions and cooking competitions in the Maggi pop-up kitchens.
For Guy Kellaway, category business manager, Culinary, the brand continuously and consciously aims at bringing the best products for consumers; “with the new Maggi Chicken cube added to our seasoning range, we aim to deliver the best chicken seasoning in the market, delighting our consumers, rewarding our retail partners while maintaining the highest levels of quality that Maggi is known for.
“At Nestlé, our consumers are number one. We always strive to ensure we deliver above and beyond their expectations to gain their trust and loyalty. Over the years, Maggi has always been and will always be the first choice in seasoning for Nigerians.”
Maggi Chicken cube is one of the many flavours in Nestlé Nigeria’s seasoning portfolio. Other seasoning flavours include Maggi Star cube, Maggi Crayfish, and Maggi Mix’py in four different variants.