After months of intense public anticipation, The La Casera Company Plc Wednesday unveiled the winner of the popular ‘Share Your Apple Story, Be A Star’ campaign for its flagship Apple drink. The event which was held at the company’s corporate head office in Lagos, also saw 26-year-old Dagu Shangevlumun Michael getting a free VIP tour of the La Casera factory for hands-on acquaintance with the production process of the trendy soft drink.
L-R: Mr. Mani Siddhartha, Group Brand Manager, The La Casera Company Plc; Dagu Shangevlumun Michael, ‘Apple Story’ winner and Mr. Bayo Obarotimi, Marketing Manager, The La Casera Company Plc, during the unveiling of the LaCasera ‘Share Your Apple Story, Be A Star’ winner in Lagos recently
For the UniJos final-year student of Biochemistry, the experience was second-to-none since he never anticipated his entry would clinch the top spot among many. “I still find it hard to believe that my Apple Story will be shown to the whole world as the new La Casera advert. I have received first-class VIP treatment from La Casera and an opportunity that would motivate me to aim for the stars in whatever I do, which I deeply appreciate. I must say, with no iota of doubt on my mind, that I truly love the drink like the slogan says,” he enthused.
Speaking on the development, Mr. Dileeban Ponniah, Chief Operating Officer, La Casera Plc, noted that it was a pleasure deepening the existing bond with customers. He emphasised that La Casera had successfully run the Apple Story campaign for the second year so far, and it was only getting better.
“At the La Casera Company, we hold our customers in high esteem and will stop at nothing to foster the relationship we have established with them. The idea behind the ‘Share Your Apple Story, Be A Star’ Campaign is simply to engage customers as well as reward their loyalty,” Dileeban explained.
“We are happy a ‘Star’ has emerged after a meticulous process of assessing the stories, which has once again produced another Apple story winner. More importantly, our customers can feel they are beyond doubt a part of La Casera’s success story,” added Mr. Bayo Obarotimi, Marketing Manager, La Casera.
He disclosed that before long, the company would release the winning Apple Story as the brand’s newTV commercial as well as an interesting radio jingle “which we hope will in no time be the talk of town.”
The La Casera ‘Apple Story’ campaign is a unique consumer engagement platform which sees lovers of the La Casera drink send in entries of their personal experiences that revolve around La Casera. This year, the most interesting entry becomes the next La Casera TV commercial and the winner is also rewarded with a cash prize, among other prizes.