Maltina Dance All 7 Begins,Dangles N6 Million Prize Money,Car

In what is bound to be a very exciting year for Nigerian families and dancers, Maltina, the premium non-alcoholic malt drink from the stable of Nigerian Breweries plc has set the stage for season seven of the popular family dance show, Maltina Dance All (MDA).

The 2013 edition tagged “The Evolution” will chronicle dance styles from 1960 to present day in a unique and exciting way that will highlight these eras. Renowned for promoting togetherness with friends and loved ones, the MDA is the consumer engagement and experiential marketing platform that the brand deploys to resonate with esteemed consumers and the society in general. 

(L-R) Senior Brand Manager Maltina, Ngozi Nkwoji, Corporate Media and Brand Public Relations Manager, Edem Vindah and the Assistant Brand Manger Maltina, Abayomi Abidakun all of NB Plc at the press briefing

Prior to the commencement of the Press briefing, the Atrium of the Silverbird Galleria in Lagos suddenly changed when close to thirty dancers appeared on the scene without prompting and started dancing; their moves caught the attention of movie goers and shoppers instantly as their dancing steps were energetic and highly entertaining. As attention was riveted on them it was not long before it became apparent that it was a prelude to the popular family dance show, Maltina Dance All (MDA) season seven. The flash mob scene, which is in line with the “sharing happiness” tagline of the brand chronicled dance styles from 1960 to the present in a style that sees new dancers joining the group each time a new music from an era is introduced.

Speaking after the flashmob presentation Mr. Edem Vindah, Corporate Media and Brand PR manager who was representing Mr. Ageni Yusuf, Corporate Affairs Adviser, Nigerian Breweries plc said “the dance performance we have just seen is a tip of the iceberg from this season of Maltina Dance All. As we all know, it is the foremost experiential and sponsorship platform of the Maltina brand renowned for promoting togetherness with friends and loved ones”. 

He added that the show is “about the emotions, excitement, fun and the unbreakable bond that ten families will showcase when they challenge themselves by learning and performing various dance styles from the 70’s, 80’s, 90’s and to the present day in the famous Maltina Dance All academy. This is going to be evolution of dance from time past to the present. The winning family will go home with the grand prize of a whooping sum of N6 million and of course, a brand new car. The first and second runners up will also get N1 million and N500, 000 respectively. The show will bring to the fore, the Nigerian people’s essence and values of sharing, happiness unity, cooperation, vitality and creativity”. 

Also speaking, Mrs. Ngozi Nkwoji, Senior Brand Manager Maltina stated that building any brand is a very long journey, “We are glad with where we are with Maltina today. We are very excited about the 7th season of MDA, 7 years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer.  The MDA Evolution is something not to be missed. 

The show proper will be preceded by regional auditions which will kick off in Port Harcourt at the Atrium Event Centre on July 19th - 20th; Lagos – National Theatre on July 25th, 26th and 27th and Abuja - Nicon Luxury Hotel on August 2nd - 3rd .Nigerians who intend to participate can go online and register at or they can register at the venues of the auditions. They can also visit for more information and to stay connected with online competitions and much more.

During these regional auditions respective family members also stand a chance to win any of the numerous regional dance competition prizes; Blackberry phones, 21” Flat screen TV sets, Home theatre systems and lots of refreshing Maltina drinks. The TV show will be aired from 1st of September this year on major TV networks and video uploaded on YouTube and Facebook. Also, viewers can participate and win fabulous prizes through the interactive SMS platform during the show.

source:Brand Crunch