Rapido Foods Limited, makers of Fibi beef sausage roll, continues to excite more Nigerians with its fibi beef sausage roll brand as it brought together hundreds of people at a family forum in Lagos. Tagged the fibi family forum, the occasion had in attendance several customers, distributors, retailers, representatives of regulatory bodies and the media, all of whom came to identify with the fibi beef sausage roll brand.
The management of Rapido Foods used the gathering to restate its commitment to adding value to the lives of millions of Nigerians who have come to trust the unique experience of the company in culinary services and the tradition of excellence associated with the parent company, Rapido Ventures, over the years.
Speaking at the Fibi Family Forum, Frank Nneji, Chairman of Rapido Ventures, thanked the company’s stakeholders for their support since the launch of Fibi beef sausage roll. He commended distributors, retailers and everyone in the distribution chain for making fibi available in homes, offices, schools and other channels of distribution.The management of Rapido Foods used the gathering to restate its commitment to adding value to the lives of millions of Nigerians who have come to trust the unique experience of the company in culinary services and the tradition of excellence associated with the parent company, Rapido Ventures, over the years.
He noted that the Fibi family forum presents an opportunity to express appreciation to different groups of stakeholders for the support so far received by Rapido Foods which he said has endeared many Nigerians to the Fibi brand.
Nnaji informed that fibi beef sausage roll is a brand of beef sausage roll that is produced with natural ingredients for the best form of nutrition suitable for all segments of the population and as such no one will be left out. He assured that in line with established tradition and a dispassionate reward system, the company will continue to seek partners and reward partnership among Nigerians based on their contribution to the achievement of set objectives of the company, stressing that there is something for everyone at Rapido Foods.
Earlier in his opening remark, Chief Operating Officer of Rapido Foods, Mr. Isijola Oriade, noted that it is important for a brand in any market to stand for something and be known for a tradition by all its stakeholders. He said Rapido Foods Limited, which is subsidiary of Rapido Ventures, is known for its excellence and best industry practice, adding that these same values are key drivers of fibi beef sausage roll. He further said the love for Nigeria and Nigerians and the desire to deliver best quality sausage roll led to a series of studies that resulted in what is today known as fibi.
According to Isijola: “We have put in place a fantastic reward system which include provision of distribution van, tricycle, shop make-overs, product discount and other incentives for everyone in Nigeria who is part of the exciting journey of fibi in the Nigerian market and we encourage all our partners to take advantage of these opportunities”
High point of the occasion was the presentation of gift items to distributors and customers who expressed appreciation for the recognition given to them by Rapido Foods. Also a student of Kings College Lagos, Adeshile Lekan won the star prize of a microwave oven for memorizing the Fibi jingle while other students who participated in the “Crack the Words” contest went home with cartons of fibi as consolation prizes.
Source:brandworknigeria
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