Energy Group Begins CNN Awareness Campaign

The management of Energy Group has commenced a public awareness campaign on the widely viewed Cable Network News (CNN) to place the conglomerate on international radar for millions of viewers and astute investors to harness.

The objective, according to the management, is to create a campaign that increases awareness of and generates interest in Energy Group and to create a platform that invites ingenuous diversity, delivers key messages and highlights the existing activities of each individual subsidiary displayed during the commercial.

The management further stated that the campaign has reflected a clear goal, defined a worldwide target audience and demonstrated a clear message with a regular frequency of delivery, adding that “‘the 7 Cs of effective messaging which include, commanding attention, catering to the heart and head, call to action, clarifying our message, communicating a benefit, creating a trust and conveying a consistent message,” have been applied.

The management called on the stakeholders to participate in the campaign to ensure an effective public awareness of the conglomerate and urged them to develop bespoke materials specifically for the goals and tactics of the campaign

Source:mydailynewswatchng